Secret Boutique Newsletter June 2017

You’d be hard-pressed to find an item as hard-working as a shirt. But that doesn’t mean this wardrobe stalwart should be lumped solely into nine-to-five territory. In fact, a shirt is one of the few staples you can reach for all year round. Team with…

Secret Boutique Newsletter – April 2017

We’re particularly fond of the Joules Laura Dress. For transitional dressing, team with the Keva Edge to Edge Cardigan in navy blue. Or add a pop of colour with the Carnival Scarf. Laura Dress £64.95 | Keva Edge to Edge Cardigan £49.99 | Carnival Scarf £29.95 |…

Sssh, it’s a Secret!

Gullane-based Merrygoround, the designer ladies and children’s wear boutique emerges this month under its new name – Secret Boutique.

In a move reflecting the evolving style and spirit of Gullane-based Merry Go Round, the designer ladies and children’s wear boutique emerges this month under its new name – Secret Boutique. Inspired by women’s desire to find clothing that is exclusive, from a location only they know, Secret Boutique was born. Owner Elaine Ramanauskas explains “I’d often heard regular customers telling a friend they’d brought along to the shop – this is my secret, my secret boutique.”

Merry Go Round opened in 2005 and quickly became known for its gorgeous range of designer clothing and accessories for both children and babies. In 2011, Elaine introduced a small range of ladies clothing from well-known British brand, Joules. With its distinctive British country influence, the clothing sold well and over the years Elaine has increased her range of ladies’ clothing and accessories. All of the brands are carefully chosen by Elaine, from known and trusted brands such as Joules and Geox, famous for its breathable footwear and good quality coats, to brands not previously seen before in Scotland, such as Lithuanian brand Lulu et Tu.

European brands Fransa and B Young with their casual, classic but modern styling have been very popular. Elaine explains “They’re suitable for all ages and you can buy anything from a basic white shirt to a gorgeous lace top and what’s more they’re really affordable.” Elaine is quick to point out that the re-branding of Merry Go Round does not mean the end to her children’s wear range. “I just felt the name no longer reflected what I sell, but what I sell will remain the same!” Classic children’s clothing from the likes of Weekend a La Mer, Absorba, Kissy Kissy and Hatley sit side by side with some quirky alternatives. Fleeces made from recycled water bottles by organic clothing brand Kite, and Cheeky Chompers dribble bibs, the brainchild of two Edinburgh mothers.

Secret Boutique is constantly bringing in new stock from ‘secret’ brands, making sure it’s always filled to the brim with unique pieces. They are one of the only Scottish stockist of Canadian brand, Hatley. Known for its colourful print rainwear and children’s clothing, they also produce a stunning range of t-shirt dresses, perfect for summer. Each year Elaine introduces new brands which you would be hard pushed to find on the high street, such as clothing from high-fashion brand FRNCH or the gorgeous Lulu et Tu.

Fast becoming a destination store, customers will find stylish, affordable clothes and accessories, which are just a little bit different, from unique brands that they’ll love at first sight.

For further information and images please contact Elaine on 01620 842 222 or drop us an email to


SECRET BOUTIQUE | Main Street, Gullane EH31 2AP  |  t : 01620 842 222

Open: Monday-Saturday 10am-5pm

Shhh… it’s a Secret!

Exciting times at The Merrygoround! Watch this space for further info…..

Visit our Boutique in Gullane soon

The Merrygoround Boutique on the Main Street in Gullane offers a great selection of clothing and accessories for ladies, babies and children up to age 12. We opened in 2005 selling a wide range of designer brands for kids. Over the years, the world of…

Mayoral Baby Girls New Autumn Winter 2015

Baby Girls Spotty Dress
Mayoral Baby Girls Spotty Dress

Mayoral Baby Girls – New Autumn Winter 2015 arriving daily but it’s still taking forever to get it onto the website…  🙁

So it’s another late post, but I’m determined to keep at this blogging lark! Busy, busy “day off” today – did the banking, baked scones, did a quick bolt  round six holes on golf course in the rain, then supervised both piano and saxophone practice…. As usual, there wasn’t much time left to get the Mayoral stock loaded up onto the website. However, I’ve just uploaded a little of the fabulous Baby Girls collection – see my favourite piece on the left – just LOVE this spotty dress – it’s absolutely stunning. The fabric is so gorgeous, it honestly feels like a £50+ dress. Mayoral are just so, so good at some of these dresses.


My other favourite piece is the little navy cord jeggings. They are made from the softest cord fabric and would look great under many tops or tunics this winter. At £18, I’d buy two pairs! Can’t beat the “one on, one in the wash” approach to dressing your little one. Saves thinking time as well in the morning…..

On a different note, we are almost sold out of Mayoral Spring Summer Sale stock, but there are still a few gems to be found in the Mini Girls and Mini Boys age groups (2 years – 9 years). I’ll pick out a few bits tomorrow and post some pics. Everything is HALF PRICE now – so take a look and grab a bargain! Not just Mayoral, there’s Absorba, Frugi and a little Joules. There’s also lots of ladies wear reduced by 50%…… Brands such as Fransa, B Young, Geox and Hatley to name a few.

Mayoral Baby Girls Cord Jeggings
Mayoral Baby Girls Cord Jeggings

You may well be thinking what on earth is she rambling about now – well, you are right. It’s too late for this and tomorrow is my “Monday” so best finish here. Will hopefully load up the rest of the Mayoral collection – a little bit of  Mini Girls and Mini Boys, plus a few bits from their older Mayoral Girls collection tomorrow morning. I’ll do another post (and link it to Facebook and Twitter tomorrow Lisa!) once it’s done.

Til tomorrow,

E. x

Joy of Self Employed Retailing

Well it’s late on Sunday evening and we’ve had a lovely day, but unfortunately not found the time to add any more of the new Mayoral Autumn Winter 2015 collection to the website. The one and only issue I have with being an independent retailer…

golf handicap #1

Over the last few months I have found that one of the best ways to relax and clear my head after a hectic day at the shop is to follow a little white ball around a golf course. I wouldn’t dream of claiming to play…

Frugi frenzy!

Frugi Little Snuggle Fleece
Frugi Little Snuggle Fleece

One of the big news items in the kidswear industry this week was that Frugi, the lovely organic clothing people from Cornwall had launched their new collection. So what, lots of other brands are launching their new Autumn Winter collections I hear you say. Well, you are absolutely correct. However, for whatever reason, when Frugi launch their new collection there is always, without fail, the biggest hoo ha amongst their loyal band of Frugi-loving Mums, Dads, Grannies and Grampas to name a few. It is just a total frenzy!

Last season it was the (hideous in my humble opinion!) knee patch crawler dungarees that were changing hands on that well-known auction site for vast sums of money, way in excess of the RRP.  This season it appears to be the dinosaur crawlers for baby boys age 2 – 3 years. How bizarre! I have to say we even didn’t order them in at The Merrygoround – maybe we’re  missing a trick, who knows. I have always believed we should buy the stock we feel will suit our market and not be driven by such fads!

It’s interesting for me, as a retailer of kids clothing, that in the 10+ years we’ve been in business, I’ve never seen anything like the fuss over Frugi. Yes, their clothing is lovely. The fabrics are very soft, wash and wear very well so can be handed on and on many times. All organic cotton, so obviously ethically pleasing. The appliques are really well done (if getting a little large on some of the baby garments in my opinion!) and their pricing is sensible. But so are many other brands I could name, but they just don’t create the same buzz season after season.

Well, enough talking about Frugi for now, off to unpack the first 30 kilo box of guess what – Frugi!

Til tomorrow,

Elaine x

The big experiment….

Well, I’ve decided to try a little experiment! I’ve been told many, many times over that in order to improve visibility of our website,, I should be blogging. How often and on what topics is entirely up to me, but blog posts should apparently…